The Hemperor Strikes Back!: The Gen!us x Jack Herer collab of your dreams.

Jack is back in a big way. Gen!us just announced that they have formed a partnership with the estate of the legendary Jack Herer.

For those of you know the strain but aren’t familiar with the man behind the name, Jack Here was a man ahead of his time. Affectionately known as “the Hemperor”, Herer worked tirelessly as an advocate for the cannabis movement sharing the many benefits of the plant from food to clothing to medicine to adult-use to fuel and beyond…

Gen!us is producing authentic Herer flower as a tribute to a man who did so much for this industry.

“Jack Herer is a legend. Gen!us is honored to carry the torch for a man whose contributions made it possible for the entire industry to thrive. We are thrilled to collaborate with Herer’s estate to pay homage to the Hemperor,” says gen!us CEO Chris Clifford.

At, we had the pleasure of meeting Danny Herer [Jack’s son] at Jamie Foxx’s house for a special event. Danny shared some insight in to his father’s life and a “preview” in to how they plan to introduce his father’s legacy to the world.

“How is the legacy of what my father accomplished in his life –especially the flower that bears his name– represented by gen!us? The Jack Herer brand is legacy and will be around forever and the genesis of gen!us is young people with their minds focused on the future. I think it is a natural, solid fit,” says Jack’s son, Dan Herer. 

The Original Jack Herer’s products represent true craftsmanship, with small-batch, top shelf, award-winning flower and concentrates. Starting with pesticide-free, naturally grown flower that’s processed in state of the art manufacturing labs. The team of professionals behind this release come with expertise in crafting artisan extracts — Herer’s formulation is a premium experience for new and old cannabis consumers.

The Original Jack Herer will be available at licensed cannabis retail shops, throughout California and the Gen!us Flagship store on Melrose (7569 Melrose Ave. Los Angeles, CA 90046). gen!us has the exclusive distribution rights for The Original Jack Herer in SoCal.

We’re also pleased to mention that gen!us is a proud supporter of the Jack Herer Foundation. A portion of the proceeds of The Original Jack Herer sales will be donated to the Jack Herer Foundation to support educating people about the various contributions of cannabis and hemp plants to humanity. 


  • No comments yet.
  • chat
    Add a comment